About Heather
I teach photographers the part of the job no one teaches: the business.
Fifteen years in the field. Nine years as an educator. One unshakeable belief: working photographers deserve real business education — not recycled portfolio advice.
I started in photography the way most of us do — falling in love with the craft and figuring out the business by losing money for a few years. School contracts, preschool sessions, corporate headshots, sports leagues. I tried everything, and most of it I priced wrong.
By year four I'd rebuilt my entire business model from the back office forward. Pricing first. Contracts second. Outreach third. The craft kept getting better because the business finally gave me room to breathe.
Within two years of that rebuild, my studio was the most profitable it had ever been — across four very different niches. By year six, working photographers were emailing me asking how I did it. By year seven, I'd stepped fully into teaching the work.
Today, that curriculum is organized into six focus areas — and over 2,900 photographers have used it to build studios that pay them what the work is worth.
What I believe
- — Most photographers don't have a pricing problem. They have a business model problem.
- — The business of photography is teachable. The craft is your job; the business is mine.
- — Education should pay for itself within one season — or it isn't education.
- — Boutique service belongs in school gyms, preschool classrooms, and conference rooms — not just wedding venues.
- — Community is the unfair advantage. No one builds a 20-year career alone.
Stay in touch
Up the Volume — Your go-to resource for the business of volume photography.
One practical business lesson, every week. Pricing, sales, systems, contracts, and the conversations no one else in the industry is willing to have.